About Me
This website was created to help provide an online learning experience on practical information and teachings by the best subject matter experts in a particular field based on real life needs and situations. This includes law, medical, financial, insurance, end of life, and beyond- and combines them with resources, lists, links, and recommendations through this website and social community.
Why and how it all got started?
This is how the story goes...
A former New York advertising executive turned entrepreneur and real estate broker, I have a unique behind the scenes perspective of what it takes to be successful in multiple industries.
My desire to be a businesswoman was one of my first memories. I worked my way through high school and even college. Shortly after college, I began redesigning stores internationally for YUM Brands (KFC, Taco Bell, Pizza Hut).
Mark T Smith's work in Taco Bell stores. Smith's work has has been featured in Rolling Stone and international campaigns for Absolute Vodka to name a few.
By the age of 26 I was in New York working for BBDO on the Frito Lay account. That's when I came up with the Doritos campaign INNW (If Not Now, When). And my first inspiration of using the power of mindset to influence others to make a positive change.
(Why, yes, millennials- that's how we used to have to text with flip phones)
That resulted in my promotion to launch Gillette's female razors Venus' new product, how called the 'Comfort Glide'. (You know the one with the gel on the top and bottom of the blades.)
But I wasn't happy working crazy hours.
No, I did not move back home to Kentucky, fall in love, and live on a farm like my mamma always dreamed I would. This is not a Hallmark movie. No, instead, I sold everything and moved to Orlando, Florida. You might ask, why the hell, Orlando? Because it was the #2 market in the US at the time for growth and opportunity and I wanted to learn commercial real estate. I knew if I tried to get into the commercial real estate business in New York City, I would be competing against people that had family, friends, connections, an Ivy League education, or worse – were part of the good ol’ boys club, and none of those profiles were me.
So, if I was going to learn the business fast, I needed to find a market where I could learn a lot, and quickly.
So I did just that!
Within a few years, I was brokering land, retail, office, industrial, and residential land development sites all over for publicly and privately held international and domestic companies. Winning awards, learning from many large and small scale developers and brokers allowed me the opportunity to understand strategies from city planning to major land investments and everything in between.
Check out Potter Real Estate Partner to learn more - www.potterrep.com
This is what I love to do!
Grow and push myself out of my comfort zone to explore and learn more, and grow more, and learn more, and grow more…. Always seeking growth and expansion of new thoughts, ideas, feelings, emotions, and experiences!
Past Projects & Wins
DORITOS
“INNW” CAMPAIGN
Created the If Not Now, When
Ad Campaign, the brand’s first
use of text messaging
GILLETTE VENUS
COMFORT GLIDE LAUNCH
Lead new product innovation
launch campaign which remains
industry top seller.
YUM! Brands
Prototype Redesign
Lead consumer experience
team in the redesign of
prototype stores
Making everyone else a priority but myself!
Then I reflected and started making new goals, a new plan, and a new vision...because whose the same person they were 5 years ago, hell, 2 years ago?! In doing so, I found myself going back to my ol' familiar tools and bringing in a few others. Then I, along with some friends, realized that this roadmap I use, should be shared to help others. Because isn’t that the world we’re moving towards? Sharing of knowledge, information, and ways to navigate it better?
Sometimes you need a roadmap!
So, my way of making the complicated easy and the difficult fun begins with these steps.
Step 1 : Questions to Recognize Your Purpose
Who you were 5, 10, 15 years ago is different than who you are today. But are you? Or are you replaying the same reality over and over again? Check in and brainstorm ideas on what excites you! What are you good at? What does a happy life look like to you? Check out the questions and start identifying your heart's desires!
Price: FREE
Step 2: Wheel of Life
Where to focus? Break it down into 9 areas of life with this helpful assessment. Where do you stand from your perspective in each area of life? It's all about perspective!
Price: FREE
Step 3: Tool Kit
Call it a murse, fanny pack, Louie, jack and spare in your trunk, whatever. These are the things we all need when understanding life's obstacles. Tools I wish I had access sooner in life!
Price: Less than therapy
Step 4: Courses
We are all running a million miles an hour! The need for basic knowledge and understanding in life's unfamiliar territories takes time to research. These courses given by subject matter experts in video tutorial format, provide a feeling of confidence when facing life's toughest decisions.
Price: Varies
Making everyone else a priority but myself!
Then I reflected and started making new goals, a new plan, and a new vision...because whose the same person they were 5 years ago, hell, 2 years ago?! In doing so, I found myself going back to my ol' familiar tools and bringing in a few others. Then I, along with some friends, realized that this roadmap I use, should be shared to help others. Because isn’t that the world we’re moving towards? Sharing of knowledge, information, and ways to navigate it better?
Sometimes you need a roadmap!
So, my way of making the complicated easy and the difficult fun begins with these steps.
Step 1 : Questions to Recognize Your Purpose
Who you were 5, 10, 15 years ago is different than who you are today. But are you? Or are you replaying the same reality over and over again? Check in and brainstorm ideas on what excites you! What are you good at? What does a happy life look like to you? Check out the questions and start identifying your heart's desires!
Price: FREE
Step 2: Wheel of Life
Where to focus? Break it down into 9 areas of life with this helpful assessment. Where do you stand from your perspective in each area of life? It's all about perspective!
Price: FREE
Step 3: Tool Kit
Call it a murse, fanny pack, Louie, jack and spare in your trunk, whatever. These are the things we all need when understanding life's obstacles. Tools I wish I had access sooner in life!
Price: Less than therapy
Step 4: Courses
We are all running a million miles an hour! The need for basic knowledge and understanding in life's unfamiliar territories takes time to research. These courses given by subject matter experts in video tutorial format, provide a feeling of confidence when facing life's toughest decisions.
Price: Varies
Much more to be announced soon!
In the meantime, check out my collection of FREE Tools & Resources. My hope is that something on this platform provides a solution, sparks an idea, or inspires you to take time for the most important work in your life. You.
© 2022 – All Rights Reserved – Court Potter
An Easy Step
So, I started recording my conversations with friends! By pulling together old friends and and new to start sharing stories, insights, and easy steps that anyone can take towards a goal or dream.
My mission with these interviews, tools, and resources are to provide inspiration and tangible steps that anyone can take towards living their best life at every age and stage in life...especially during transitions.
I wish I had all of these tools combined sooner so that I knew where and when to dive deep into a topic, issue, or area of life.
So, join the movement of curating great minds and sharing information so we all can be a better version of ourselves than yesterday!
An Easy Step
So, I started recording my conversations with friends! Each person shares stories, insights, and easy steps towards reaching a goal or dream.
My mission is to provide inspiration and tangible steps that anyone can take towards living their best life- at every age and stage in life...especially during transitions.
I wish I had all of these tools combined sooner so that I knew where and when to dive deep into a topic or issue.
Join the movement of curating great minds and sharing information so we all can be a better version of ourselves!